Types of Marketing strategies

The following are all different types of marketing strategies, choose the best types to suit your own business.

SWOT analysis
Market segmentation and your target market
Product strategy
Pricing strategy
Distribution and channel strategy
Promotion strategy
Your marketing action plan
Branding
Exporting
Internet marketing
Your marketing website
E-commerce
Search engine marketing and optimisation
Online advertising
Affiliate marketing
Online networking and PR
Email marketing
Advertising
Advertising on the Internet
Choosing an advertising agency
Writing an advertisement
Press advertising
Radio, TV and cinema advertising
Outdoor advertising
Directory advertising
Sponsorship
Customer care
Understanding your customers
Customer service and after-sales service
Customer contact and handling complaints
Loyalty schemes
Selling more to existing customers
Sales
Sales lead generation
Telesales
Tendering for contracts
Sales presentations
Sales techniques and negotiations
Sales management
Sales promotion
Sales tools and technology
Sales agents and distributors
Sales contracts and selling regulations
Market research
Questionnaires, surveys and focus groups
Product research
Market analysis and customer research
Measuring marketing effectiveness
Choosing a market research agency
Direct marketing
Creating a mailshot
Leafleting
Your mailing list
Running a direct mail campaign
Mobile and fax marketing
Telephone marketing
Exhibitions and events
Exhibiting
Visiting a trade show
Holding an event or exhibition
Networking
PR
PR opportunities
Writing a press release
Using a PR agency
Handling bad publicity
Building relationships with the media

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