How to drive traffic Through opt-in email

E-MAIL MARKETING: DRIVE TRAFFIC THROUGH OPT-IN E-MAIL

An e-mail newsletter is a great way to create repeat visitors to your Web site. You'll get a positive response from those who choose to receive your newsletter if your messages contain useful, relevant information and are sent at a reasonable frequency. Consider including product recommendations and reviews, good values and discounts, editorial articles, and notifications about site content updates.


Many companies that do business on the Web say that targeted, subscription-based e-mail is their most successful strategy for generating additional sales from existing customers. Amazon.co.uk customers for example, who choose to receive merchandising e-mails are sent messages about new product offerings and seasonal promotions, and just as these messages bring customers back to Amazon.co.uk, messages you send your site's visitors can have the same effect on your sales.


Creating Successful Newsletters

Think about how quickly you scan the e-mail you receive every day and you'll realise that the format and style of the newsletters you send will make a big difference in how successful your campaigns will be. Here are some suggestions for creating compelling messages:

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Use short, informative subject lines. Make your message stand out in a crowded inbox with a concise description of what the recipient will find inside, e.g., "New Album Reviews at MyMusicSite.com" or "Find End-of-Summer Deals on MyApparelSite.com."

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Send messages in both HTML and text. Your e-mail will be most attractive and eye-catching when you send it in HTML, so you can include graphics and formatting. Many e-mail programmes allow you to compose messages in both HTML and text, letting you send attractive graphics to most customers while still being able to reach those who prefer plain text.

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Thank you for reading, and good luck!



Elgin